Competition among businesses gets even more intense these days. Customers’ attention and patronage have become more elusive. Huge or major businesses are exploiting all their resources just to catch attention and to hold on to their current customers. So what is left of small businesses?
There is no need for small businesses to fret. The competitive landscape is now fairer to all players. It is possible for a small business to compete head on with larger counterparts and rivals. Here are inexpensive strategies that can help small businesses get more clients without spending much.
1.Offer a new product or service.
If you keep on offering the same product and/or service, your efforts may keep on attracting only the same set of people. To get noticed by others and new potential customers, try to offer new products or services. You may opt to retain your old products and develop as well as launch a new product line. It is like expanding and broadening your market. Try to target other market groups.2. Launch a marketing/advertising campaign.
Of course, advertising is a good way to entice new customers. If you have been using the same marketing technique for some time, try to explore other methods or strategies. Or you may modify your current campaigns for improvement. Launch direct-marketing campaigns, print and distribute promotional flyers, or set up a promotional sale.
3.Improve your business Website.
More consumers are relying on the Internet for finding and buying products and services these days. It is not enough that you establish an online presence. Your Website has to be effective. If it is not drawing much traffic and transactions, improve it. Begin with the layout and move on to modify the text. Optimize it for search engines so your site can enjoy higher traffic and eventually greater conversion rates.
4.Use the social media.
Do you want to reach out to more consumers? Aside from active advertising, you use social networks to attain your goals. Promote your products and services through your business’ social network accounts. Facebook and Twitter will facilitate a good start. Through using the social media, you can take advantage of getting more personal with your customers.
Word-of-mouth or viral marketing works wonders. You may ask your current customers to refer their peers and relatives to your business. How can this be possible? Offer an incentive referral program. By doing so, you will be giving your customers another reason to refer your business to others. By providing incentives, you can show your appreciation for their efforts. Logically, people always like receiving appreciations. It also helps to make your customers feel like they are part of your team.
Tim has been blogging on business strategy and enterpreneurship for the last 4 years and has published numerous articles. Tim works a a business development manager for a personalised clothing company.