Whether you hire the services of an SEO or undertake the business of marketing your products online on your own, creating a viral content may in various occasions be your target. However, you at times don’t need to spend much or come up with excellent content. Sketchy and armature videos have for instance gone viral; this makes it difficult to predict the kind of content that is likely to capture the imagination of millions. It is nonetheless possible to piece together your content using all it takes and improve your chances of going viral.
Long and Well Researched Content
Two University of Pennsylvania professors conducted a study that establishes the link between extensive sharing of online content and the articles’ length and quality in terms of research. The professors used New York Time’s most active e-mailing list and attributed the relation between the length of an article and the availability of informative material within its body to the high level attention long articles are able to achieve in comparison to shorter pieces. Many may not want to share information with friends if it gives quick tips that are shallow or common knowledge.
Sprinkle Anxiety, Awe and Anger
The University of Pennsylvania study also found that content that sway human emotions tend to go viral. You however need to note the kind of emotions to evoke. Content that brings about sadness, angers, awe or make people anxious is likely to be passed on. Note that anger sits on top of the list of emotions. Picking on anger nonetheless requires you to be at a position to handle controversial topics. It can as well be complex in cases where you are dealing with brands whose reputation can easily be damaged by controversy.
Show You Care
Emotion – charged content is likely to be sent back and forth among Internet users. Content that shows you care for instance make people empathise and try to rally as many people as possible behind you. According to the survey, this type of content is not necessarily easy to come up with especially in if you engage in professional writing. You should note that excessively professional and corporate sounding content hardly go viral.
Practical, Interesting and Authoritative
People like content that is interesting and full of practical ideologies that they can follow through to improve their lives. An SEO expert is likely to beef these up with authoritative sources to make readers more trusting of the information. Go for reputable authors especially if they are female. According to a New York Times study, women writers stand higher chances of going viral in comparison to men. This might be because they choose topics with greater viral potential.
Employing humor in your write-ups increase your chances of coming up with viral content. A small SEO company is likely to create viral content because such SEO firms are often willing to create adverts that are out of the ordinary and funny. This explains why 62 percent of adverts created for the fortune 500 companies have originated from either a little known company or independent online content creators.