Promoting your brand with digital marketing is a helpful idea to obtain website visits and internet traffic, but offline marketing is extremely important for brand recognition. The changing industry for marketing seems to have left offline marketing behind, and it’s time to bring the importance of offline advertising back to your brand.Options for Offline Advertising and Their Effects
Offline marketing is not completely about the response of the public so much as brand identity. A big part of advertising your brand off the internet is about helping people remember the name of your brand. The better the brand recognition, the better your chance of having potential customers is. So what are your options? Top offline marketing techniques include:
- Newspaper Ads
- Magazine Ads
- Billboards and Posters
- Radio Commercials
- Television Commercials
- Business Cards
- Company Vehicles
- Word of Mouth
Almost all households, at least in the US, receive a weekly newspaper, which means there is a pretty large audience to gain exposure from. Having an ad in a newspaper will give your brand a good chance of being noticed if you have a good and easily comprehended design. The same applies to magazine ads, though not as large of an audience will see this ad. Often people do not actually take the time to read ads in newspapers or magazines, but images and catch phrases will catch their eye as they flip through the pages.
Billboards and posters have the same effect on the sides of often traveled interstates and shopping malls. Radio commercials are definitely helpful for audio mnemonics, such as a jingle about your brand or company number. Radio commercials have a large audience since most people listen to the radio on their way to work or home. Television commercials are expensive, but they have a much bigger audience. Television commercials should be entertaining and informative to remain in people’s minds for a long period of time. This exposure cost more but will pay off if the proper advertising methods are used.
For personal advertising, business cards with a simple and distinct design and message will be very beneficial in helping potential customers remember your brand. Company cars can also be used to remind people of your brand when they’re out and about shopping or running daily errands. Logos and quick writing like the brand name and number are perfect for a company car and will be read at stop lights and in parking lots. The most personal advertising technique is to simply talk up your brand. After people have been thoroughly impressed by your spill over your brand, they will tell other people in need of your service or product about you. Referrals are much more likely to have a potential customer thinking about choosing your brand.
Basically, the idea of offline advertising is to make your brand sticks out in a potential customer’s head. Logos, jingles, and other mnemonics for your brand should be repeated as often as possible. Offline marketing will greatly benefit your company, so get out there and start advertising your brand!
Sarah writes on behalf of Fluid Branding a promotional products specialist. Fluid Branding have thousands of promotional product from promotional bags to calculators, from promotional USB to umbrellas. Fluid Branding have something for everyone.