Search engine optimisation, as we all know, is an age-old concept now. However, from time to time, the original concept and the diverse techniques of it have undergone a few major changes. The main reason behind those changes being the algorithms and the updates, which Google, the search engine giant, releases at regular intervals. Google has always been interested in unique content and has always found out new criteria for website ranking so that no website can just hire an expert SEO and get top ranking by implementing certain tried and tested techniques. Quite recently, the experienced SEO professionals anticipated a few ways, which Google might use to categorise the various web pages. Following are some of those ways:
#1: The search engine giant might identify every single term on a web page as a possible topic.
#2: Google, which is the most popular search engine, might use a threshold-based approach. In case any term is found to be appearing in a particular page for more than a specified number of times, then it would possibly be identified as the topic for that page.
#3: The more frequent appearance of a term than the other terms on a web page might get more value.
#4: The terms, which have got comparatively lesser appearance on the web, might be attributed with a higher weight than the ones that are very common on the web. For example, if both the words “the” and “chianti” appear on the same web page, then the latter might be given more value as “the” is very commonly used on the web.
#5: If any of the weighting approaches is used for assigning weight to a particular text, then only those terms, which would have the top scores, would have the possibility to be considered as that web page’s topic.
#6: The anchor text that points to a web page might be used for the identification of a category for that page. For example, if the anchor text “Travels in Italy” links to a page, then that page would most likely be seen as providing information about travelling in Italy.
#7: The title used for a specific web page might be believed to be providing an indication about the topic covered by that page.
#8: In case a classified page links to another page covering a particular topic, then the link might be considered for categorising that page as well. In that instance, it might be thought that the topics of both the pages are similar and the 1st webpage’s topic can easily be used for the 2nd one.
#9: The top number of queries, which a web page ranks for in the search results, can even be considered to be the topic of that page.
#10: The topics of those web pages, which are related in some or other ways like sharing the same directory, can even be assigned to the targeted web page.
All the aforementioned points are believed to have lessons for the search engine optimisation professionals on how the varied web pages might be categorised by Google for other purposes.
Summary: This article reveals ten ways, which might be a lesson for the search engine optimisation professionals on how the varied web pages might be categorised by Google for other purposes.