There are a lot of reasons why you might lose a lot of sales at an exhibition and it is a foolish person, who takes advice to heart on the matter. This is because the only genuine helpful advice is going to come through experience, with trial and error. You are going to make mistakes and you are going to lose sales. Nevertheless, the quicker you learn, then the more money you make in the long run. Every industry is different and every target market section is different. Finally, every company, products and people are different.
So, the only good advice, you will get, is through experience but with that said, here are a few mistakes you can avoid right away.Take lessons in exhibition design and learn as much as you can from exhibition stand contractors as well as learn as much as you can from books, pictures, other exhibitions, videos and teacher on how to set up an exhibition/exhibition stall. A stall designed by an amateur might look good to the person, who made it and even to the people around him or her but people, who go to exhibitions a lot, will spot it a mile off and will probably not even bother to visit your table. If time is short and you have not yet perfected your flair for design, then get in touch with some good exhibition stand contractors and have them create a design/stall for you.
If you get the choice to move around the exhibition and pick your spot, then use that privilege. Firstly, you need to take a walk around the exhibition and pick out the areas that you naturally do not want to walk. It’s human nature to resist the urge to walk into certain areas. For example, have you ever been at a car boot sale, which is featured with two lines of stalls and then just one stall that would have made up the third row. Try to remember how unmotivated you were to visit that stall. It is the same at exhibitions. Stay away from the places that you instinct and your more lazy apathetic side tells you not to go. Secondly, if you get the chance to move spots, then you might choose to be near a competitor or far away from them. If your products are far better than there’s, then get close to them so that your customers can see the comparison. If your products are similar or worse, then try to stay away from them.
Offer free samples if you wish but do not give away things that have no value. The idea of a free gift is to give somebody something that they might have, otherwise, bought or spent money on. Giving people a key fob with your name on is useless. Give them a device to locate their keys by whistling and put your name on that. Not only will they remember the name but also their friends will see when they show off their new toy. Don’t give people a mouse matt that is small enough to rest a teacup on. Give them a big one that they will actually use. If you give away items that have no value or use, then you will notice great heaps of your giveaways in the bins near the exits.
In conclusion, there are many small mistakes you can make but the best advice is not given, it is learnt through trial, error and experience.